Plumbing technician Josh Knowlton with MAGIC Electric, Plumbing, Heating + Air in Jerome, Idaho, carries tools to a job site. The company uses radio and TV ads not only to prospect for customers and promote seasonal services, but also to build its brand and attract technicians like Knowlton.
Some contractors think that radio and television advertising is something expensive that only big companies can afford. But there’s another viewpoint to consider: Some of those big companies used to be small companies — until they embraced radio and TV advertising.
Take MAGIC...
