How to Craft Stories That Resonate With Customers

A storytelling approach can help enhance your marketing efforts and effectively communicate your expertise and reliability

How to Craft Stories That Resonate With Customers

Carter Harkins and Taylor Hill

During a recent conversation with a client, it became clear that there was a disconnect between what he thought was important and what consumers would be drawn to. That is a story.

Storytelling plays a vital role in building customer relationships. It allows for a deeper...

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