Marketing-Focused Drain Cleaner Looks to Build New Franchise System

Mike Marvon methodically builds his young drain cleaning company through a marketing-minded approach

Marketing-Focused Drain Cleaner Looks to Build New Franchise System

The team at Smiley Drain includes (from left to right): Nick Davies, drain specialist; Mike Marvon, co-owner; Chris Susicke, plumber and HVAC tech; Alexandra Massler, co-owner; Steven Sabino, plumber; and Stan Mikulka, drain specialist.

Marketing isn’t always a priority for drain cleaners who are busy out in the field every day, trying to rack up revenue.

But for Mike Marvon, owner of Smiley Drain in Caldwell, New Jersey, marketing is the straw that stirs the drink. His marketing-centric approach to...

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