EditorialMarketing-Focused Drain Cleaner Looks to Build New Franchise System Marketing-Focused Drain Cleaner Looks to Build New Franchise System Mike Marvon methodically builds his young drain cleaning company through a marketing-minded approach Appeared in print as "Marketing Maestro" By Ken Wysocky March 2023 Cover Story Order Digital Reprints Want a PDF of this article as it appeared in print? Order Here! Filed Under Drain Cleaning Marketing Service Truck Branding Business Strategy Public Outreach Electric Eel Mfg. Gorlitz Sewer & Drain Jetters Northwest RIDGID Sign Me Up! Join your colleagues who already get great content delivered right to their inbox. Sign up Digital! If you don't want to bring your iPad into the bathroom, we can send you a magazine subscription for free! Subscribe to Print! The team at Smiley Drain includes (from left to right): Nick Davies, drain specialist; Mike Marvon, co-owner; Chris Susicke, plumber and HVAC tech; Alexandra Massler, co-owner; Steven Sabino, plumber; and Stan Mikulka, drain specialist. Marketing isn’t always a priority for drain cleaners who are busy out in the field every day, trying to rack up revenue. But for Mike Marvon, owner of Smiley Drain in Caldwell, New Jersey, marketing is the straw that stirs the drink. His marketing-centric approach to... Please login or register to view Cleaner articles. It's free, fast and easy! Popular Stories August 05, 2024 Top Features of the Gen-Eye X-POD Plus Sewer Inspection Camera August 05, 2024 All Jetter ‘Horses’ Are Not Created Equal August 02, 2024 This Drain Cleaner is Job-Tested Tough August 02, 2024 Deluxe Hose Reels for Easy Jetting August 01, 2024 Compact Brute Jetters Offer Pros ‘Rooter-Class’ Power and Features August 01, 2024 How to Use General's Flexi-Rooter 100 Flexible Shaft Drain Cleaner Discussion Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted. Please enable JavaScript to view the comments.