Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

Online reviews have become a trusted source of information that showcase a business’ brand, integrity, and authority, as the findings of a recent survey prove

Follow these steps to make sure people see you and your company in a positive light and keep calling

Social media is an important tool for reaching potential customers no doubt, but you also do not want to be overly invested in platforms you don’t have complete control over

Before you can even attempt to give clients the solution they’re seeking, you have to be a company they’re willing to contact in the first place

As 2020 winds down, now is a good time to assess your marketing practices and what you want to accomplish in that area in 2021

You’re likely already competing against enough legitimate companies in your service area for visibility on internet business listings and don’t want your ranking position further hurt by spam. Here’s what you can do about it.

Even if your customer service is regularly great, it’s not always easy to secure online reviews, which are imperative these days to building a good reputation. One contractor discusses an app that has made that process easier for his business.

Collecting and responding to customer reviews will help boost your company’s recognition and profits