Efforts like online marketing are no longer a choice to be made for your business. They are imperative if you want to grow.

The things that were applicable to your online marketing strategy five years ago may no longer be relevant. Here are five tips to keep in mind.

People are on their computers and other internet-enabled devices a lot right now. If email marketing isn’t currently part of your business strategy, it could be the perfect time to test the waters.

Even in an essential industry, it’s not business as usual at the present moment. Here are a few things to think about to help ensure you’re spending time productively, no matter what your actual workload looks like.

Don’t waste your time trying to attract customers with tactics based on outdated information. Here’s the latest about the types of marketing that people truly respond to.

Take a hard look at the content of the “About” section on your website. Is it really doing all it can to bring in new business?

Utilizing the internet as part of your marketing practices is a no-brainer these days, but as Mississippi’s Lining & Coating Solutions can attest, it’s best not to be lackluster about it, but instead make a serious investment

Marketing your business is beneficial no doubt, but more isn’t necessarily better. It’s important to know when it’s time to ramp up marketing efforts and when it’s best to scale back.

If you're not the most computer-savvy business owner, getting outside help with your online presence can pay off in a big way