Respect the Value of Your Skill and Experience

Make sure customers understand what they’re paying you for. It goes well beyond the cost of materials.

Respect the Value of Your Skill and Experience

Anthony Pacilla

One of the biggest hurdles to clear for customers is price. These days anyone with a smartphone or internet access can find the price of the part you are installing. If you mark it up, the customer wants to know the reason for the big markup. If you do a flat rate, the customer...

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