Straight Up Plumbing owner Mark Treglia understood the value of creating a strong brand identity when he hired an advertising agency to design the wraps for his service vehicles. He says the wraps generate 10 percent of his company’s service calls.
When Mark Treglia decided to take off and form Straight Up Plumbing in 2014, he knew breaking into the competitive market in Nevada’s Reno-Sparks metro area would require a fresh, bold branding statement.
The U.S. Navy veteran achieved just that by hiring a New Jersey...
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