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The team at Platinum Plumbing includes, from left, owners J.D. and Tana Christensen, and technicians Charli Christensen and Zach Hall.
J.D. and Tana Christensen never intended to do horizontal directional drilling when they founded Platinum Plumbing in Pocatello, Idaho, in 2007.
But the fact that directional drilling now generates a majority of the company’s revenue underscores the value of pivoting to new...
