We will discuss in layman's terms how businesses making small, but impactful moves now end up making big moves upward in the near future ... often for reasons you cannot foresee today.

Josh Yudin is founder and CEO of The Academy of Marketing, an institute devoted to studying the fundamentals of consumer behavior and marketing, as well as teaching media companies, marketers and businesses how those fundamentals can grow their brands and businesses. Both a teacher and student of the fundamentals of advertising, Yudin has a keen understanding of those fundamentals and counsels executives at some of the largest media companies in the world, including Comcast/NBC Universal, NPR and Spectrum Reach, and works directly with local companies across the U.S. to develop and grow their businesses.

Through the academic Alumni Scholarship, Yudin earned his marketing degree from the University of Georgia in 1995. He then joined the family manufacturing business as vice president of international development. That business was eventually sold, and Yudin began his career in media and sales management — culminating in the founding of The Academy of Marketing as a marketing agency — eventually earning Fortune 500 clients such as Bosch GmbH, as well as regional and local brands in need of sales and marketing development. The Academy of Marketing focuses on three primary business verticals, honing its expertise through years of experience in how consumers behave in these areas specifically: media, health care and home services.