There will always be changes to platforms like Google that affect your business that you have no say about

This year will be marked by AI's influence and heightened consumer emotions due to political climates, but small businesses that keep certain principles in mind can thrive

Google supports companies use of AI as long as the goal is still to produce worthwhile content and not just SEO results

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

If you heavily use Facebook as part of your business marketing efforts, you’ll want to make sure you avoid any practices that could land you a temporary suspension from the social media platform

It’s important to take a proactive approach since unsatisfied customers are more likely to leave a review without any prompting than satisfied ones

The ups and downs of the past year and a half have been difficult, making it all the more important to stay consistent and continue to embrace the principles that have led to your business success